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How I would like to work on in my future
The New Advertisers Era
Young people are becoming increasingly more aware of the negative impact consumerism is causing and
the knock-on effect it has on our planet. That's why I would like to work on a new conscious persuasion which brings more benefits to our society, not just selling a product but also sharing the ethical values behind that brand.
How I would like to work on in my future: Services
What is my advertising perspective?
Let's starting to play with your mind
How I would like to work on in my future: Services
Why not use the persuasion tool for the benefit of society? Advertising unconsciously leads us to make involuntary purchases/movements. This does not help the consumer - to perform involuntary acts, much less to the abuse of consumerism we are living in.
Create awareness of elements such as removing plastic from our lives and other materials that are bad for the environment.
Not supporting textile or other brands in which their workers are exploited in those developing countries. A job has to be fair to everybody involved.
How not to support the use of substances - tobacco, alcohol,... and their chic ads. A large new study published in The Lancet demonstrates how alcohol consumption has risen 70% in the last 30 years. And the negative effects of his habitual abuse, both physical and mental.
Therefore, if I have to think about my future work in the advertising environment, I would like to have clients that prove to be ethical and think about the improvement of our society - small/medium enterprises and/or with social entrepreneurs, which support the good development of the community.
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